Brain Surgery Inc

More than 85% of decisions are guided by often-unspoken emotional priorities.

There is a gap between what audiences say they will do, versus what they actually do. We call this the say/do gap.

Brain Surgery is the expert at uncovering these often-unspoken emotional priorities, which guide more than 85% of all behaviors.

What we do.

Brain Surgery Inc. helps the world’s best brands win in the world’s toughest markets.

Who we serve.

We primarily work with pharmaceutical companies, but our experience spans many industries.

Who we are.

Brain Surgery, Inc. is the world’s leading marketing neuroscience consultancy.

Resources

How do you account for cognitive bias in your market research?

What Are “Emotional Priorities” and “Emotional Drivers” and Why do They Matter?

Why Marketing Neuroscience is Critical in Today’s Marketing Environment

Our Experience